Résumé
Peter Gosling
New York metro · Open to hybrid and remote ·
[email protected] ·
LinkedIn
Profile
Creative director with more than twenty years across B2B SaaS, media, and marketing
services, leading brand systems, campaign creative, and the teams that produce them. I
have built in-house creative functions from the ground up, directed multi-disciplinary
teams through rebrands and acquisitions, and stayed close enough to production to keep
the work landing on time and on budget. Fifteen of those years were spent in-house,
working alongside marketing, sales, and product leadership.
Core Strengths
- Creative & Art Direction
- Team Leadership & Management
- Brand Strategy & Development
- Campaign & Content Production
- B2B SaaS Expertise
- Sales & Marketing Collaboration
- Data-Driven Marketing Strategies
- Competitive Landscape Analysis
- Cross-Functional Team Collaboration
- Extensive Martech Experience
Core Accomplishments
Maximizing ROI from marketing budgets: Built and led high-performing
teams, driving brand awareness, lead generation, and revenue growth through measurable
marketing and advertising initiatives for multiple B2B SaaS companies. On the BIG
Language Solutions engagement we were responsible for $10M in revenue,
increased website lead volume by 65% and increased pipeline avg. deal
value by 105% YoY.
Establishing repeatable processes and standards: Implemented frameworks
and automation for essential production functions, maintaining quality as volume grew
and freeing internal resources to focus on billable creative work. This allowed a team
of just five people to deliver 4,000+ projects across
a broad portfolio of engagements.
Extensive B2B SaaS experience: Built high-performing in-house creative
teams from scratch. Supported leadership teams during multiple rounds of fundraising and
acquisitions on both sides of the table. While in-house at MediaMath and on the BIG
Language Solutions engagement, I have led branding and marketing integrations of
five acquired companies combined.
Professional Experience
Creative Director (Independent)
Gosling Media
Oct 2018 - Current · New York
Creative direction for B2B and SaaS marketing organizations: brand systems, messaging,
and the campaign, web, and content production that carry them.
-
Applied AI in creative production — directed generative-AI
workflows that turn documents, decks, design files, and video into on-brand
marketing assets across formats, integrating frontier models with mainstream
marketing tools.
Selected engagements
-
BIG Language Solutions — led the development and execution of a
comprehensive global marketing strategy, directing multi-disciplined teams to ensure
on-time, on-budget, high-performing deliverables.
-
B2B SaaS marketing teams — partnered with marketing and sales
leaders on branding and messaging that maximize ROI and meet revenue goals, focusing
budgets and effort where they produce measurable results.
-
Demand generation and web — directed website design and
development, SEO, and targeted lead-generation campaigns, and led the creative teams
that produced them.
VP, Global Creative
MediaMath
Mar 2014 - Dec 2018 · New York
-
Built an industry-leading in-house creative team from the ground up, focusing on B2B
SaaS solutions.
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Led the successful rebranding of the company’s product and brand portfolio.
-
Managed creative services for global marketing and sales teams, aligning creative
priorities with company KPIs.
-
Directed the strategy and development of MediaMath’s Paid and Owned Marketing
activities, utilizing data analytics and insights to drive revenue growth.
-
Led branding and marketing integrations for acquired companies.
Creative Director
Maker Studios Inc (Acquired By Disney)
Sep 2013 - Mar 2014 · New York
-
Collaborated with multiple departments during Blip’s acquisition to establish
workflows and processes.
-
Worked closely with the sales team to develop and produce custom advertising and
branded entertainment.
Creative Director
Blip Networks (Acquired By Maker Studios)
Jul 2010 - Sep 2013 · New York
-
Promoted to the management team in June 2012, overseeing all aspects of the Creative
Services team to develop custom advertising solutions.
-
Conceptualized and designed innovative advertising units with a strong focus on user
engagement, incorporating social media, submission forms, APIs, database
connections, and multiple videos.
Web Designer / Developer
Vibrant Media
Oct 2009 - Jul 2010 · New York
Custom advertising solutions. Website design and dev. Produce sales and marketing
materials and tools.
Aug 2004 - Mar 2009 · Chester, UK And New York
Graphic design, web design, flash applications, advertising.
Education
Bachelor of Arts: Media Production
Northumbria University
2004 · Newcastle-Upon-Tyne, UK
Covered every aspect of filmmaking including screen writing, animation, editing,
sound, post-production and directing. Specialized in Animation.
BTEC, Art & Design: Art
West Cheshire College
2001 · Chester, UK
Interested in working together? Get in touch →